TL;DR:
- Offer full white label SEO you can resell under your brand.
- Packages cover audits, on-page, technical, content, links, and local SEO.
- Clean, white labeled reporting and client-ready dashboards.
- Built on Google’s Search Essentials and local ranking factors.
- Fast onboarding in 7 days with NDAs and SLAs.
You sell the vision, we handle delivery. ClubRive provides end-to-end white label SEO services based in Denver, supporting agencies across the U.S. and worldwide. Every task ships under your brand, with your process, and your reporting style.
Our programs follow Google Search Essentials and local ranking guidance. We pair that with simple, repeatable workflows your account team can run.
What you get in a comprehensive program
1) Discovery and setup
- NDA and partner agreement signed on day one.
- Access checklist for CMS, Search Console, Analytics, and hosting.
- KPI plan with targets for traffic, leads, and calls.
- Shared project board with sprints, owners, and due dates.
2) Technical SEO
- Crawl diagnostics, index bloat cleanup, and status code fixes.
- Site speed and Core Web Vitals plan.
- Canonicals, redirects, schema, and internal link hygiene.
- Image, video, and JavaScript crawlability checks.
3) On-page SEO
- Keyword map by intent and page.
- Title, H1, meta, and content updates.
- UX notes for above-the-fold clarity and calls to action.
- Entity and topical coverage review.
4) Content production
- Briefs built from queries and People Also Ask.
- Blog posts, location pages, and guides.
- CMS upload with internal links and image alts.
- Editorial calendar with status and owners.
5) Local SEO for Denver and multi-location brands
- Google Business Profile setup or cleanup.
- NAP audits and listing syncs across major directories.
- Review response playbooks and request flows.
- Local page enhancements with service areas and FAQs.
6) Digital PR and link earning
- Resource and statistic pages to attract links.
- Local sponsorships and community features.
- Thought leadership pitches and unlinked mention reclamation.
7) Reporting under your brand
- Monthly executive summary with wins and next steps.
- White labeled dashboard with KPIs your clients care about.
- Lead tracking integration and call highlights.
- Simple status emails your CSM can send in minutes.
Why agencies choose white label SEO
White label SEO means you sell services under your own brand while a specialized provider fulfills the work. It is a practical way to expand services, cover skill gaps, and keep margins steady. Semrush defines white label SEO as agency-branded services fulfilled by a third party, often to scale faster without hiring a full team. Google’s stance is clear on the other side. Search success depends on quality, people-first content, technical health, and avoiding spam tactics.
Packages you can resell with confidence
| Plan | Best for | Core deliverables | Monthly reporting |
| Essentials | New retainers, smaller sites | Audit, fixes, 4 on-page updates, 2 briefs, GBP cleanup | KPI snapshot, task log |
| Growth | Active retainers, local brands | Everything in Essentials, +4 content pieces, listing syncs, 1 PR asset | KPI report, insights, next 30-day plan |
| Scale | Multi-location or ecommerce | Everything in Growth, +8 content pieces, CRO tests, PR outreach | KPI report, tests, roadmap, stakeholder deck |
Onboarding timeline
Day 0 to 2. Sign NDA, connect tools, share brand assets.
Day 3 to 5. Run audit, build keyword map, set KPIs.
Day 6 to 7. Approve 90-day plan, start fixes and first content.
We meet weekly in month one, then biweekly. You own all client comms. We provide notes you can copy into your updates.
How we align with Google’s guidance
Search Essentials as the base
Our checklists follow Google Search Essentials. We meet technical requirements, respect spam policies, and apply best practices like clear titles, crawlable links, and structured data.
People-first content and E-E-A-T
Writers use simple language, real examples, and source material where useful. Editors check for experience signals and trust elements. We aim for helpful, original pages.
Local ranking factors
For local search, we optimize for relevance, distance, and prominence. That includes complete Business Profiles, accurate categories, strong reviews, and local links.
Reporting your clients will understand
Every month your client sees:
- Traffic and leads by source, with plain-English notes.
- Page improvements and before-after snippets.
- Local pack visibility, reviews, and call trends.
- A simple action list for the next 30 days.
You can present the deck, or we can join as “your SEO team.”
What we need from you
Use this quick checklist to keep work moving.
Access
- CMS admin, Search Console, Analytics.
- Hosting or tag manager if changes need deploys.
Brand
- Tone of voice guide and approved terms.
- Logo, color codes, and style rules.
Business
- Top 3 competitors and offers.
- Service areas, hours, and pricing ranges.
Compliance
- Legal pages and disclosures.
- Any industry rules for claims.
Common mistakes to avoid
- Selling SEO without a clear scope. Use packages with set outputs.
- Ignoring site speed and technical debt. Fix issues early.
- Publishing thin location pages. Add services, photos, and FAQs.
- Chasing links without brand value. Earn mentions with useful assets.
- Reporting vanity metrics. Tie goals to calls, forms, and revenue.
Service area and time zones
We are based in Denver with coverage across North America and global partners. Project hours align to Mountain Time. We also support EMEA and APAC with scheduled windows.
Pricing and terms
- Flat monthly retainers by plan.
- 3-month minimum to start, then month-to-month.
- NDAs, SLAs, and non-compete on request.
- You own all work, accounts, and dashboards.
How to start
- Send your active client list and current scopes.
- Pick a plan per client.
- Approve the 90-day roadmap.
- Introduce us as your internal SEO team, or keep us behind the scenes.
Why it matters
Great SEO is steady, not flashy. Agencies win when delivery is consistent, reporting is clear, and guidance follows Google’s rules. White label SEO lets you grow profit without growing headcount. Your clients get results. Your team gets time back.
Sources:
- Google Search Central, “Google Search Essentials,” https://developers.google.com/search/docs/essentials, last updated 2025-02-04.
- Google Business Profile Help, “Tips to improve your local ranking on Google,” https://support.google.com/business/answer/7091, accessed 2025-09-12.
- Semrush, “What Is White Label SEO? A complete guide to SEO Outsourcing,” https://www.semrush.com/blog/white-label-seo/, published 2023-04-28.