TL;DR:
- White label lets you resell tools under your brand.
- Pick tools that brand deeply, not only a logo swap.
- HighLevel wins for CRM and automation at agency scale.
- AgencyAnalytics leads for client portals and reporting polish.
Vendasta is best for marketplace, billing, and fulfillment.
Choosing white label tools can unlock new revenue. It can also confuse your team with overlapping features. This guide gives you clear picks that work for most digital agencies as of September 10, 2025.
What “white label” means for agencies
White label software lets you run a product under your brand. Clients see your name, domain, colors, and emails. You control the experience, while a vendor powers the tech.
Great white label goes beyond logos. It includes custom domains, branded emails, mobile apps, and reports that look like yours. It should also hide vendor marks across interfaces. This keeps trust high with clients.
How we selected
We focused on three core jobs most agencies need.
- A branded CRM and marketing system for client projects.
- A client portal with dashboards and automated reports.
- A marketplace to package, bill, and even fulfill services.
We prioritized brand depth, automation, client experience, and total cost to serve. We also checked official feature pages for accuracy.
Quick picks by job
Best all-in-one CRM and marketing automation: HighLevel
If you want a branded system that your clients log into, start here. HighLevel offers a white label CRM with custom branding, client messaging, scheduling, and automation. You can align logos, colors, and even app experiences to your brand.
HighLevel groups many daily tools into one place. Agencies can run social planning, reputation, invoicing, and even POS from the same branded hub. This reduces context switching for teams and clients.
Best for: Agencies that sell recurring services and need automation.
Watch for: Usage-based costs on email or SMS that affect margins. Model these costs per client seat.
Best client portal and reporting suite: AgencyAnalytics
Clients judge you by the reports they see each week. AgencyAnalytics lets you host dashboards on a custom domain, match brand colors, and remove vendor marks. You can even send reports from your agency email on select plans.
Agencies managing many brands get extra control. Create multiple white label profiles with unique logos and color schemes. This is helpful for multi-brand groups and franchise work. A branded mobile interface keeps clients close to their data on the go.
Best for: Agencies that want polished reporting with minimal setup.
Watch for: Data coverage gaps. Confirm integrations for every service you sell.
Best marketplace and fulfillment platform: Vendasta
If you package services across SEO, listings, or ads, Vendasta is strong. It combines CRM, billing, marketplace, and project tools into one platform. You can add your own products, resell marketplace apps, and bill from a single system.
Fulfillment can run under your branding if you need extra hands. Vendasta’s in-house teams and white label communication help you scale without hiring fast. That reduces delivery risk when sales outpace staff.
Best for: Agencies reselling a broad catalog or entering new services.
Watch for: Vendor management. Standardize how you package and price third-party work.
How to choose your stack
Work backwards from the client journey. Map touchpoints across sales, delivery, and reporting.
- Brand depth. Require logo, colors, custom domain, and branded emails. This avoids “Powered by X” moments that dilute trust.
- Automation. Favor tools that cut manual steps, like workflows and scheduled reports. This protects margins at scale.
- Single source of truth. Pick a CRM or portal as the home for clients. Link other tools to it.
- Marketplace reach. If you resell, ensure the marketplace covers your services and billing flows.
- Client access. Mobile access and clean dashboards reduce support load.
Fast start blueprint
Week 1 to 2. Implement your core pick.
- HighLevel for CRM and delivery workflows. Use your brand kit and domain.
- Or AgencyAnalytics if reporting is your first gap. Set a branded URL and email.
Week 3 to 4. Migrate pilot clients.
- Move one service, like SEO or ads, into the new portal.
- Ship a first automated report, then collect feedback.
Week 5 to 8. Expand services and billing.
- Add marketplace offers or your own products in Vendasta.
- Turn on recurring invoices and unify payments.
Week 9 to 12. Standardize and scale.
- Create templates for onboarding, reports, and QBR decks.
- Track gross margin per client after usage costs.
Common mistakes to avoid
- Picking tools that only swap a logo, not the domain or email.
- Ignoring usage costs that hit margins later.
- Giving clients access to many logins, not one branded portal.
- Waiting to brand mobile or dashboards until after launch.
White label readiness checklist
Use this to score any vendor before you sign.
- Custom domain for client login is supported.
- Branded emails can be sent from your domain.
- Logo and color control exists across app and reports.
- CRM or portal can host client messaging and tasks.l
- Marketplace or add-your-own products is available.
- Billing and invoices run under your brand.
- Mobile access is branded or hides vendor marks.
Why it matters
White label tools turn delivery into a product. Your brand stays front and center. Clients get one login, clean reports, and faster updates. Your team spends less time on glue work and more time on outcomes.
Sources:
- HighLevel, “White Label CRM for Agencies,” https://www.gohighlevel.com/white-label-crm, accessed 2025-09-10
- AgencyAnalytics, “White Label Dashboard & Reporting Software,” https://agencyanalytics.com/feature/white-label, accessed 2025-09-10
Vendasta, “Everything you need to market, sell, bill, and fulfill,” https://www.vendasta.com/platform/, accessed 2025-09-10